Web Design · Brand Voice · UX Strategy
At Creatiloom, we partnered with América Bernal, a digital marketing and brand strategist, to develop a personal website that authentically showcases her bold personality, strategic mindset, and creative expertise. The goal was to design a professional portfolio site that balances visual storytelling with usability, aligning with her unique voice and personal brand.
The website integrates UX design best practices, combining intuitive navigation, mobile responsiveness, and a streamlined content structure to improve user experience and SEO performance. Clear call-to-action elements guide visitors to explore América’s work, read her blog, or connect directly, making the site both engaging and conversion-ready.
We implemented a branding-led web design approach, using typography, color psychology, and layout hierarchy to reflect América’s creative and professional identity. The site also includes a curated blog space where she shares insights on digital marketing, personal branding, content creation, and innovation—positioning her as a thought leader in her field.
This project is a strong example of how strategic web design and digital storytelling can enhance visibility, build credibility, and open doors to new collaborations. It serves not only as an online portfolio, but as a digital brand hub aligned with her career goals and values. Visit the site here.