Ideas for businesses that want to do it right, one article at a time.
A pragmatic technical and commercial comparison between modern static frameworks (Astro) and traditional CMS platforms (WordPress) for UK businesses.
Read articleEveryone now has access to a website. Fewer people have one worth remembering. Here's the difference — and why it still comes down to a human.
Read articleThe framework is not your SEO problem. But your choice does matter. Here's an honest comparison of Astro and Eleventy for SEO in 2026, without the usual fluff.
Read articleA poor website doesn't just fail to attract clients. It quietly drives them away — and most owners never see the bill arrive. Here is what it actually costs you, in real money, every month.
Read articleA digital presence audit for small businesses. If a customer Googles you right now and finds nothing — or worse, something outdated — you've already lost them. Here is a ten-minute self-check you can run yourself, before spending a penny on marketing.
Read articleExpensive-looking design has almost nothing to do with how much you spent. It has everything to do with the decisions you were brave enough to make — and the ones you were brave enough not to.
Read articleHiring an agency feels like the responsible choice. You get the Shoreditch meeting, the expensive coffee, five nodding heads. Then the contract is signed — and the senior partner disappears.
Read articleLocal SEO tips for London businesses. Organic search is still the highest-ROI channel for small businesses, and it's well within reach even on a budget of nothing. Here's where to start — and what to ignore.
Read articleThey are not the same thing — and hiring the wrong one can cost you time, money and Google rankings. Here is the honest difference, in plain English, and how to tell which one your business needs first.
Read articleVague briefs produce vague results. Here is what to include — and just as importantly, what to leave out — so the work that comes back actually looks like what you needed.
Read articleThe real reason your site isn't converting has nothing to do with aesthetics. It comes down to three things most people overlook from the very start — and the good news is, all three are fixable.
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