CASE STUDY: FROM REFERRALS TO INBOUND LEADS

THE CLIENT - graphic design freelancer with 5 years of experience. Talented. Underpriced. Burned out.

THE PROBLEM - Zero online presence - Prospects couldn't see his work - No way to demonstrate value - Rates were low because value was invisible - 100% dependent on referrals (which is exhausting)

THE SOLUTION We built:

1. A portfolio website (clean, visual, fast)

2. Clear messaging around his unique value

3. Basic SEO strategy for local searches

THE RESULTS (4 months in) - 3-4 qualified leads per month (inbound) - Raised rates by 30% (because now prospects see value first) - 70% of new business comes from website - Stopped chasing work. Work now comes to him.

THE NUMBERS Investment: $X Result in Year 1: $XX in additional revenue ROI: X%

WHAT CHANGED "Before, I was constantly networking and asking for referrals. Now my website does that for me. I can focus on the actual work."

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