Services → Brand Identity

Your brand is
more than a logo.

Your brand is the feeling someone gets when they land on your website, see your social media, or receive your emails.

3–4wkAvg. delivery
100%Tailored to your needs

Everything your brand needs to show up consistently.

I don't just hand you a logo file. I build a complete brand system — so you always know exactly how your brand looks, speaks, and behaves, whether it's on your website, web presence, social media, or a business card.

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  • Logo design and brand mark (primary + variations)
  • Visual brand manual — the rules that keep everything consistent
  • Colour palette with accessible contrast ratios
  • Typography system — primary and secondary typefaces
  • Brand Voice and tone — how your business sounds in writing
  • Brand copywriting — taglines, bios, key messages
  • Graphic elements — icons, illustrations, and visual templates
  • Brand application across your website and other channels

Your brand is always working,
even when you're not.

Consistency builds trust

When your visual identity and tone of voice are consistent across every channel, clients see a business that's professional, reliable, and worth paying for.

The right people recognise you

A strong brand doesn't try to appeal to everyone. It speaks directly to your ideal client — so the right people feel drawn in and the wrong ones self-select out.

Your voice is as important as your look

How you write — your tone, your word choices, your personality — is a core part of your brand. I define it clearly so your business always sounds like itself, whoever is writing.

Built to grow with you

A well-designed brand system scales. The natural next step after brand identity is a site that does it justice — see our web design packages. As your business grows and adds channels, your identity stays coherent — no starting from scratch every time.

A complete brand system,
not just a logo.

Logo files, every format

SVG, PNG, and PDF — primary logo, secondary version, and icon mark. Ready for web, print, and everywhere in between.

Colour palette

Hex, RGB and CMYK codes with accessibility contrast ratios built in. No guessing which shade of pink to use.

Typography system

Font pairings, sizes, weights, and usage rules. Headlines, body copy, and captions — all defined and consistent.

Brand voice guide

Your tone, your vocabulary, and what to avoid. So your business sounds like itself whether you're writing a caption or a proposal.

Taglines and key messages

The words that actually sell your business — refined, tested, and ready to use across every channel.

Brand manual PDF

A single document that holds everything. Share it with collaborators, designers, or future team members — and your brand stays consistent.

From Essentials to Full Identity

Core Identity £1,200 · Full Identity £1,999 · Brand + Web £2,750. Fixed-price projects — everything agreed upfront, no surprises.

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