The Challenge
- Individual Pieces, Not One System: Rather than a single, unified brand concept built from the ground up, the identity came together as a series of individual pieces — stickers, business cards, aprons, wrapping paper, coffee cups, a branded stamp, and social media growth assets — each designed on its own to meet immediate launch and marketing milestones.
- Visual Inconsistency: Because the assets were created separately at different moments, there was no master brand book or unifying visual standard to tie them all together.
- Customer Community Milestones: As the deli grew rapidly in London, they needed on-brand digital celebration collateral for social media milestones (including celebratory Instagram stories and follower growth announcements) that resonated with their authentic Italian warmth.
What Was Included
- Branded Stickers: Custom circular packaging labels for deli containers, sandwich wrapping, and takeaway bags with the Italian chef character mark and Instagram handle.
- Double-Sided Business & Loyalty Cards: Featuring the chef character on the front with warm illustrations, and a 10-stamp customer loyalty reward grid on the reverse.
- Staff Aprons & Apparel: Clean typography and logo placement for the team’s daily uniform.
- Food Packaging & Wrapping: Visual applications for deli paper, coffee cups, and takeaway items.
- Branded Physical Stamp: A high-impact ink stamp for quick customization of paper bags and packaging.
- Social Media & Milestone Assets: Custom illustrated celebration graphics (e.g. celebratory Instagram stories and community milestone posts) matching the deli’s warm palette and character styling.
The Outcome
The launch essentials gave Ragù Italian Deli an instantly recognizable, friendly in-store personality and a strong foundation for both physical packaging and digital community engagement.
América handled all the marketing for my business, and it was exceptional. She immediately understands clients' needs and makes their experience even more special. She works with great professionalism and meticulousness to achieve the client's goals. Her work was fantastic — I will definitely work with her again.